Saturday, 20 July 2013

Iconic designs: In praise of the new London bus

There's something very comforting in coming across a design that works in a simple, beautiful and effective way. I go all Zen when I see something perfectly imagined (at least in my eyes).
 
The new London buses do this for me. It could be a number of elements; the modern/retro merge, the beautifully shaped windows that sweep across the back and illuminate the stairs. Its soft-scoop curves, "friendly Robot" face and of course the great decision to reimagine the old route master hop on/hop off platform.



They have a presence that I think will remain even when we no longer see them as a novelty.  It reminds me a little of the VW Beetle, in that however many times we see one, our eyes linger a little longer not just because of its iconic design, but because of how pleasing on the eye it is.


Well done to Heatherwick studios (Peter Heatherwick of London Olympic Flame fame)  In creating a modern design masterpiece that we can see everyday.












 

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